Xiaomi es smy India ka no 1 brand hai 23 april 2015 ko xiaomi CEO Lei jun ne apna first smartphone mi 1s ko India me announce kiya.
mi 1s apni first sell me hi 30 min me out of stock ho gya yh xiaomi ke liye bhot badi achievement thi.
Kisi ne nhi socha tha ki Xiaomi agle 3 salo me India ki smartphone market ka leader bn jayga aaiye jante hai , xiaomi kaise etne km smy me costumers ka bharosa jeetne me kamyab ho gai -
1 - Market Research - Xiaomi ne sbse phle market ki research ki aur pta lagaya ki indian customers Ki kya requirement hai kis price range ke jyada customers hai unhone usi price range ko target krke apne smartphones ko launch kiya.
2 - Online Selling - Xiaomi ne offline market ke bajay online market ko target kiya jisse uske products seedhe customers tk phuche.
3 - Cheap price with good product -
2015 me jb Xiaomi ne market me apne kdm rakhe tb samsung aur micromax ka bolbala tha wo apne phones ko offline sell krte the jisse unhe dealers ko bhi kuch % amount dena pdta tha es wjh se unke smartphone ka price jyada hota tha.
offline product na launch krne ki wjh se Xiaomi extra kharche se bachi aur usi money ko usne apne products ki quality me lagaya jisse uske products km price me powerfull features se packed the.
4 - Flash sells - Xiaomi ne open sell ke bajay flash sell se apne smartphones ko sell kiya jisse smartphones ki hype bni rhi kuch hi second me smartphone ke out of stock ho jane se customers sochne me majboor ho gye ki phones acche hi hoge tabhi etni tezi se sell ho rhe hai yh strategy xiaomi ke liye working sabit hui.
5 - Mouth publicity - Xiaomi ne mouth publicity ka sahara liya usne banners aur ads me paise waste na krke apni quality me dhyan diya jiska fayda use hua log smartphone ki tarif krte the jisse uski sales badhti gai.
6 - Fixed stock - Xiaomi ne apne manufacturing me dhyan diya aur sirf utne hi stocks ko manufactur kiya jitne stocks aasani se beche ja skte the esse wh seedhe taur pr wastage se bache unhe pta tha ki smartphone market me kuch hi smy me changes aate rhte hai jyada stock banane se lost ho skta hai.
7 - Beta Updates - Xiaomi ne smartphones ke software me khas dhyan dena start kiya usne smy smy pr beta updates nikale beta updates ko use krne ke bad uska review dena pdta tha beta update use krke customers usme maujood khamiyo ko bta skte the unhi khamiyo pr kam krke usne apne software ko stable kr liya.
8 - Direct interaction - Xiaomi ne apne customers se direct intract kiya beta updates ke dwara customers apni problems ko company tk phucha skte the uske alawa bhi company ne kuch social media platform ka sahara liya Twitter me company ke Indian CEO Manu Kumar Jain permanent active rhe unhe tag krke customers pro ko bta skte the jin problems me unhone aur unki compani ne kam kiya.
9 - Ecommerce sector -
Flipcart ke alawa unhone apna khud ka ecommerce site www.mi.com ko develop kiya jo customers flipcart se smartphone nhi le pate the wo www.mi.com me jakar smartphone purchase kr skte the.
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